When I looked around my room for something that I put a lot of time and thought into before purchasing I was immediately drawn to my iPhone. Ever since its release in 2007, I’ve been very intrigued by this product, and I have always been very interested in the evolution of mobile technology. Upon originally seeing the iPhone, I recognized that this product was very different and more advanced than any other phone available at the time. The phone has gained a lot of popularity and success for Apple, and the phone’s carrier, AT&T, and as an iPhone user I can understand why the product is so successful. Some words that instantly come to my mind when I see an Apple product are: cool, innovative, sleek, reliable, fun, and quality. My perceptions were shaped by my own experiences with Apple products, but were further supported by the reputation that this brand has with the media and its growing number of loyal users. The appeal of Apple products are so broad that everyone from the middle class to celebrities and CEO’s use iPhones, iPods, and other Apple products. Social reinforcement adds to the image that Apple is a strong brand with a reliable reputation.
My views of Apple have also been molded by their different ad campaigns. Whether it is the Mac vs. PC advertisements, silhouettes dancing to Coldplay’s “Viva la Vida,” or the “There’s an App for that” commercials, every marketing tool is utilized to make Apple products appear to be hip, relaxed, and cutting edge. These commercials give the perception that Apple is a cool and functional brand. Each ad campaign has helped Apple become synonymous with being the smartest computer, the best music player, and the most advanced mobile phone on the shelves today. Lately, it seems like Apple can do no wrong, as it continues to churn out creative and innovate ideas such as the upcoming iPad, a cross between the iPhone and a laptop.
After viewing what other people think of Apple products on brandtags.net, my ideas of the brand were quite similar to many other consumers. The descriptive words that I used, cool, innovative, sleek, reliable, fun, and quality, were all popular on the list. This is easy to understand because anyone who uses one Apple product has experienced the ease of use that is associated with the brand, and is likely to be an avid supporter of multiple Apple products. Words that were less than favorable toward the brand like “lame” and “junk” were few and far between. I think my perception of the Apple brand was so similar to others because the company has created great advertisements and slogans to support the brand, and also because the people who are supporters of Apple products are very loyal to all the company’s endeavors.
My views of Apple have also been molded by their different ad campaigns. Whether it is the Mac vs. PC advertisements, silhouettes dancing to Coldplay’s “Viva la Vida,” or the “There’s an App for that” commercials, every marketing tool is utilized to make Apple products appear to be hip, relaxed, and cutting edge. These commercials give the perception that Apple is a cool and functional brand. Each ad campaign has helped Apple become synonymous with being the smartest computer, the best music player, and the most advanced mobile phone on the shelves today. Lately, it seems like Apple can do no wrong, as it continues to churn out creative and innovate ideas such as the upcoming iPad, a cross between the iPhone and a laptop.
After viewing what other people think of Apple products on brandtags.net, my ideas of the brand were quite similar to many other consumers. The descriptive words that I used, cool, innovative, sleek, reliable, fun, and quality, were all popular on the list. This is easy to understand because anyone who uses one Apple product has experienced the ease of use that is associated with the brand, and is likely to be an avid supporter of multiple Apple products. Words that were less than favorable toward the brand like “lame” and “junk” were few and far between. I think my perception of the Apple brand was so similar to others because the company has created great advertisements and slogans to support the brand, and also because the people who are supporters of Apple products are very loyal to all the company’s endeavors.
No comments:
Post a Comment