Monday, January 25, 2010

My Favorite Ad


This is an advertisement for Mentos breath mints from the late 1990s. While this ad is both awesome and funny, it is these things for very specific reasons. This unforgettable ad is so great because it shows people using Mentos to help them overcome obstacles in a wonderfully ridiculous way. These commercials don't only walk the line between being cheesy and cliché, but rather they live in a world of corny optimism. This is exactly what makes the commercial so entertaining for me to this day and made it so successful for the product; because of this over-the-top nature it makes forgetting these commercials impossible even long after seeing them.

The impossibly unforgettable nature of these commercials is due to the equally over-the-top theme song. I would guess with little doubt that after hearing this commercial that you instantly remembered this from when you first saw it and that it will now be stuck in your head. The fact that a person remembers this song years after hearing it only adds to the success of these commercials.

Combining all of this together makes an incredibly memorable and fun commercial that appeals to all ages. However, looking more closely at this and other Mentos commercials from the same time, it is easy to recognize that practically everyone in them are young, good looking people, and therefore everyone who uses Mentos will be a “young, good looking person” that can solve every problem with ridiculous optimism. The Mentos ads from the nineties are fun and catchy and have made a lasting impact on my generation, as is easily apparent from the many Mentos spoofs on the internet. These commercials are entertaining little time capsules that allow us to remember a time when we weren’t in a recession and everything could be solved with a Mentos.

No comments:

Post a Comment