1. If Crest created a commercial stating that "4 out 5 dentists preferred Crest over any other brand," Crest is using what type of executional framework?
a) Testimonial
b) Slice-of-Life
c) Authoritative
d) Demonstration
2. The number or percent of people, households, or businesses in a target audience exposed to a media vehicle or message at least once during a given time period is what?
a) Reach
b) Frequency
c) Opportunities to See (OTS)
d) Gross Rating Points
3. Which of the following is NOT an incentive?
a) financial incentive
b) store incentive
c) convenience incentive
d) value incentive
(Answers: 1=c, 2=a, 3=b)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment