a. Inoculation
b. Incubation
c. Introduction
d. Infection
2. This type of consumer promotion requires skill, and participants need to perform some type of activity.
a. Rewards
b. Contests
c. Sweepstakes
d. Premiums
3. Expressing guilt and recognizing inappropriate behavior is an element of what kind of marketing strategy?
a. Apology Strategy
b. Cause-Related Marketing
c. Green Marketing Strategy
d. Impression Management
Answers: 1=c, 2=b, 3=a
